Think about it from a customer’s point of view. As you post updates, pictures, videos, and more, always keep in mind what your customers find interesting, inspiring, or thought provoking.
Also consider the following: How will you communicate with them? What do you want them to know about your business? How can your business solve their problems?
Here’s are some tips on how to use Facebook as part of your online marketing strategy:
- Who is your target audience? It’s imperative that you know and understand your target audience.
- Once you know your target audience then you know which type of content, posts, pictures, or links you need to share on Facebook.
- You can use “Page Insights” to see which posts are performing the best.
- If you are a B2B, follow the companies you do business with and the ones you want to do business with. Use the “Search for people, places and things” feature to locate those businesses or companies in your target market area.
- Authenticity matters in the social media world. Your customers, clients, audience, readers, or users want to be able to relate to you. It helps establish trust. So share what you are genuinely excited about and your customers will like it too. But remember to always be professional and don’t post inappropriate items.
- Engagement is critical to your success on Facebook. Respond to people’s comments on your posts. Like other peoples’ and businesses’ posts and comments. This shows that your business is listening and you care.
- Consistency is important. The more you post on a regular basis, the more opportunity you have to connect with people, which also helps build trust. Setting a schedule for your posts can assist you with this and help maximize your team’s time. Facebook allows you to schedule posts in advance or you an use sites like Hootsuite to help manage your social media.
- Do what works the best. Repeat your success for posts that get more engagement. If your audience likes informational posts, pictures of what’s going on at your company, and inspirational quotes, then give them more of what they want.
- Turn your successful posts into successful promotions. When you notice that a post you’ve shared is getting a lot of attention and engagement, promote it to reach even more people. When people like, comment on or share your posts, their friends are also eligible to see those posts in the News Feed.
- Don’t be sales pitchy. No one wants to be beat to death by constant posts that are trying to sell them something. You will lose followers that way. You want to inform, entertain, and engage on Facebook.
The key is to figure out your recipe for success. Create page posts and ads that are compelling, interesting, and valuable to your customers—and to target your messages so the right individuals and companies see them.
If you need more information on how to use Facebook for your online marketing campaign, contact ITVibes today. We have a content management team ready to advise you.
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